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Overview of the Microsoft commercial marketplace

The Microsoft commercial marketplace is a catalog of solutions from our independent software vendor (ISV) partners. As an ISV member of the Microsoft AI Cloud Partner Program, you can create, publish, and manage your commercial marketplace offers in Partner Center. Your solutions are listed alongside Microsoft solutions, connecting you to businesses, organizations, and government agencies worldwide.

Global reach and seamless transactions

The commercial marketplace offers:

  • Availability in more than 100 countries and regions
  • Microsoft-managed tax payments in many locations
  • Integration with existing Microsoft purchase agreements for established customers
  • Consolidated invoicing from Microsoft

The following video provides more information about transacting in the commercial marketplace:

Why sell with Microsoft?

Our goal is to help you accelerate your business in partnership with Microsoft and connect Microsoft customers with the best solutions from our partner ecosystem. We support you throughout your journey—from onboarding to publishing and growth.

Business growth opportunities

The commercial marketplace helps you grow your business by enabling you to:

  • Expand your solution portfolio to new markets and segments
  • Generate new marketing leads and sales opportunities
  • Upsell and cross-sell your solutions as your customers migrate their workloads to the cloud
  • Market your solutions for specific workloads and industry scenarios to reduce sales cycles, accelerate projects, and increase deal profitability.
  • Access actionable insights on listing performance and orders to learn how to maximize campaign activities for your solution.

Partners who list on the commercial marketplace receive these free technical, marketing, and sales benefits to help grow your business:

  • Technical resources: Support, application design guidance, architecture consulting, and Azure credits for development and testing
  • Marketing support: Access to Microsoft Go-To-Market Launch Fundamentals to promote your solution
  • Sales channel expansion: Connect with customers through the Cloud Solution Provider (CSP) program, co-sell program, and Microsoft Sales teams

For more detailed information about these benefits, see Your commercial marketplace benefits.

Commercial marketplace online stores

The Microsoft commercial marketplace has two main online stores:

Note

Other commercial marketplace software and services can also be accessed through Microsoft products such as Microsoft 365, Dynamics 365, Microsoft Power Platform, and Azure. These online stores and in-product experiences attract millions of potential customers monthly. Each online store offers different scenarios to make sure your solution or service is available to the right customers.

Microsoft AppSource

Microsoft AppSource focuses on business solutions, such as:

  • Software as a service (SaaS) applications
  • Apps that extend Dynamics 365, Microsoft 365, and Microsoft Power Platform
  • Professional services offerings that help customers get started with or accelerate usage of Dynamics 365 and Power BI

Here's an example of an offer listing page in AppSource:

Screenshot showing an offer listing page in Microsoft AppSource.

AppSource in-product experience

Customers can also access your AppSource offers through Microsoft 365, Dynamics 365, the Power Platform, and Azure. For example, accessing AppSource add-ins from the Power BI File menu:

Screenshot showing how to access Power BI Visuals in AppSource from the Power B I File menu.

This opens a window where customers can search for Power BI add-ins by name or category:

Screenshot showing the list of AppSource add-ins from within Power B I.

Azure Marketplace

Azure Marketplace focuses on solutions built on or for Azure and intended for IT professionals and developers. This store includes listings for consulting and managed services. Azure Marketplace consulting services are professional service offerings that help customers get started with or accelerate the use of Azure.

Here's an example of an offer listing page in Azure Marketplace:

Illustrates an offer listing page in Azure Marketplace.

Azure Marketplace in the Azure portal

Azure customers can discover and deploy Azure Marketplace solutions directly through the Create a resource option in the Azure portal:

Screenshot showing the Create a resource option in the Azure portal.

This opens Azure Marketplace within the Azure portal, where customers can search for solutions by name or category:

Screenshot showing Azure Marketplace search options within the Azure portal.

Choosing the right store for your solution

When you create a commercial marketplace offer in Partner Center, it will be listed in one or both stores based on:

  • The offer type you select
  • The categories you choose
  • Other options you configure during offer creation

In rare cases where an offer is relevant to users of both stores, it can appear in both. For detailed guidance, see Listing and pricing options by online store.

Next steps